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Cookie Policy

Last updated: 20 May 2026

This policy explains how socialmediaadvertising.co.uk (operated by Four Social Marketing & Web Design Ltd, company number 16330359) uses cookies and similar technologies. By using our site you agree to the use of cookies as described, except where you adjust the settings.

1. What are cookies?

Cookies are small text files placed on your device when you visit a website. They allow the site to recognise you, remember preferences and collect anonymous usage data. Similar technologies include pixels, local storage and tracking scripts; for simplicity we refer to all of these as "cookies".

2. The cookies we use

Strictly necessary

Required for the site to work, such as remembering your cookie preference. These cannot be disabled.

  • cookieyes-consent: stores your consent choice. Set by the CookieYes plugin.

Analytics (optional)

Help us understand how visitors use the site so we can improve it. All data is aggregated and anonymised.

  • _ga, _ga_*: Google Analytics 4. Distinguishes unique users. Expires after 24 months.
  • _gid: Google Analytics. Distinguishes users for 24 hours.

Marketing & advertising (optional)

Used by advertising platforms to measure ad performance and serve more relevant ads.

  • _fbp: Meta (Facebook / Instagram) Pixel. Expires after 3 months.
  • _ttp: TikTok Pixel. Expires after 13 months.
  • li_*: LinkedIn Insight Tag. Expires after 6 months.

3. Third parties

Some cookies are set by third parties that provide services we use. These include Google (analytics), Meta, TikTok and LinkedIn (advertising). Please refer to those providers' own privacy and cookie policies for full details.

4. Managing cookies

You can change your preferences at any time:

  • Use the cookie banner to switch between "Essentials only" and "Accept all".
  • Clear cookies and site data in your browser to reset your preference.
  • Block all cookies in your browser settings (note that the site may not function correctly).

For guidance on managing cookies in popular browsers see aboutcookies.org.

5. Updates

We review this policy regularly. The "last updated" date above reflects the current version.

6. Contact

Questions about cookies? Email kyle@thisisfoursocial.com.